How To Improve Your Home Care Website and Search Rankings
The goal of having an SEO strategy is to make it easy for people who need you to find you: potential clients and competent carers. Your website is the most significant asset in your home care agency's SEO journey. After all, here is where you want everyone to end up.
3 ways to boost your home care website's SEO
1. Make certain that your website covers the fundamentals.
The first step is to ensure that your site contains all of the necessary pages. They are as follows:
ABOUT US: This page informs people about your company. Consider it a compilation of the most significant information about your home care agency that people should be aware of. For example, when and by whom it was created, your philosophy of care, an overview of the services you offer, and the geographical locations you cover.
CONTACT: Allows potential clients and carers looking for work to quickly contact you via phone and email.
LOCATION: This should include your office(s) and the areas in which you provide home care services.
SERVICES: Your "about us" page should mention your services, but this page should go into greater detail. Don't forget to add information about your carers' training and credentials.
TESTIMONIALS: Include a few words of encouragement from your clients and their family.
CAREERS: Remember to create a landing page with information about working for your home care company so that you can recruit caregivers for your home care teams, such as open jobs, corporate benefits, application suggestions, interview information, training possibilities, and care philosophy.
2. Put it in the site menu and footer if it's important.
The most significant pages (see number one) should be included in your site navigation, which is the primary menu that shows on every page of your site.
Whatever does not easily fit into the top bar or is secondary should appear in your site's footer. For example, your careers page, office location information, company news, and so on.
What is the significance of this? Google considers the navigation menu and footer to be the most significant pages since they contain internal links that appear on every page on your site. Furthermore, these make it easier for Google to crawl and index your site faster.
3. Make it Mobile-Friendly
Your website must be quick and simple to use on smartphones and tablets.
Google is mobile-first, which means that it crawls, indexes, and ranks your website and its content primarily through its mobile version.
Furthermore, according to to Think with Google, 75% of consumers prefer a mobile-friendly site, and 67% of mobile users believe they are more inclined to purchase items and services from a mobile-friendly site.
4. Know your keywords
Every home care agency should be aware of the keywords they wish to rank for. For instance, you may rank for home care services in Los Angeles, California. If that's a crucial term for you, it's worthwhile to construct a page with that same title, packed with information about the kind of home care you offer in the Monterey area. If you want to target senior home care services, you should create a page that describes the senior care services you offer.
